It is a new month and last month’s wardrobe is becoming useless and outdated, no problem, you can try out new trends in the market, that goes well with you taste. Apart from the typical stripes we are used to, you can try out something else, add matching skinny scarfs, and your outfit will be fabulous. With the cold weather, the designer has developed collections of clothes that fits the nature. Apart from helping you express yourself and revealing your unique inner personalities, fashion also makes you comfortable, change your life, shows sort of creativity.

Also, it is through fashion that we communicate to people, the mode of dressing we put on tells more about us, the response in style depends on the message associated with your choice of dressing. The information ca either be acceptable or an outcast to the outside world, particularly on those that has personal identity, the celebrities, politicians, preachers, and the young generations. The fashion also is an expression of social, cultural and religious values. Fashion is like art, just like an architecture that gives his development d the shape and the design that he/ she desires, so does to the fashion. It means that clothes are non-verbal forms of communications. Fashion also do have an impact on our perception of an individual, for example when someone puts on a suit, it is more organized and comfortable, and in turn, the suit changes the gestures of that person and the way he speaks. Or when someone puts on jeans and T-shirts the perception is that such person is feeble and liberal.

Fashion is a show of creativity; we judge someone’s creativity depending on the type of choice of clothes he/she puts on more often. But you must be wondering how fashion improves someone’s creativity, but, for instance, when we are putting on the clothes, we consider several factors, one of them is that, does the dress match with the event we are attending? Or we also would want to wear to look like a particular celebrity or a favorite person we know. Thus we can say that if we can be creative in our clothing, then we can also be creative in all aspects of life including school and music. It is a fact that human beings are very excited when they do something new out of their creativity, and they become successful if you wear a cloth that no one has put on before and people appreciate you start being confident on your creativity.

Another fascinating thing about this fashion is that it is important in religions and culture, for example, the Muslims ladies have a unique way where they cover up their faces. That is taken as fashion because the dress is put on for a purpose. Therefore, we can say that if people puts on clothes from their beliefs, it can strengthen the faith, since the fashion reminds them of their religion. And it also shows the children that it is vital to be unique from others.

 

What does the term ethnic food mean to you? To me, I think of the different countries and the cuisines they have to offer. One such type of food that greatly prevails all others is Indian Food. Well what does Indian cuisine consist of you may ask? Indian food is derived from India and uses a blend of subtle herbs and spices. In this form of cooking, there is a great amount of variation in the meat, vegetables, and spices used. The majority of Indian cooking is made up of vegetables and yet there are several meat and poultry dishes as well. Within India, there are two main yet distinct methods of cooking seen in both North India and South India.

Common Food Found in Northern India:

– roti: a traditional Indian flat bread eaten with Indian curries or cooked vegetables

– naan: resembles the western “pita” bread and is eaten with Indian curries or cooked vegetables as well

– kulcha: another form of tasty flat bread, usually found from Punjab

– tandoori chicken: form of chicken that is marinated in yogurt and tandoori spices, it is cooked in a large clay oven

– palak paneer: cooked spinach with minor cheese cubes and marinated with curry powder

– channa masala: chickpeas smothered in zesty sauce and marinated with curry powders and masalas

Common Food Found in Southern India:

– dosa: a type of South Indian crepe and made from rice and black lentil

– idli: a small spongy cake made from rice and black lentil

– vada: a small snack made from lentils and containing small pieces of onions as well as green chilies

– sambar: a thick spicy soup consisting of lentils and vegetables

As you can see, the above dishes are quite unique from western foods such as hamburgers and fries. In Northern India, there is a considerable amount of curry powder used in specific items. Whereas in South India, the spices are not strong and are much less filling than North Indian food.

It will typically describe our attitudes, interests and is a big part of our personal identities. In the media the term lifestyle is used a huge number of ways. From health to financial it has a varied meaning throughout many areas of our lives.

In the media the term was actually introduced in the 1950’s and at the time it was used to describe a certain style or art. Since its introduction we now all use the word to determine where we are in society and the lifestyle we choose to follow will ultimately lead us on our own separate and varied paths.

We are all looking for ways to improve our lives and we are constantly given tips and advice on how we may get healthier or how we can improve our fashion or style. With all of the different places offering advice, it can be confusing and conflicting. Some people may turn to magazines or friends and others will look for online information via blogs.

Looking to improve your lifestyle in any form can be a big decision and for a lot of people it will come down to wanting to change they way they look or eat. Choosing a healthier way of life has become a top priority for most people as we all seek out the best place for advice and to teach ourselves the skills we need to achieve our health goals.

Looking online at blogs for fashion advice and tips is often a great starting place, we have the chance to find out about a range of different subjects, often covered by extremely passionate people. For example if you decide you want to get fitter, you will be able to go online and find out about the best exercise plan for you, all of which will eventually help you improve your health and fitness levels.

Fashion is another place we often look to when we want to enhance our lifestyle. Clothes have the innate ability to make us feel special, confident and unique or individual. Many of us do not take the time to think about buying clothes that suit our personalities and finding inspiration and advice from an expert can be a liberating experience.

When you are able to walk down the street and feel confident and happy in what you are wearing, it can have a hugely positive effect and essentially has the power to enhance your lifestyle. Confidence will allow you to make other decisions in your life that may have seemed unachievable before. Even something as simple as treating yourself to that new jumper can make you feel better and happier within yourself.

The expression ‘fashion is passion’ is very true for so many people and we are all spoilt for choice in finding clothes and shoes we want to wear. Fashion has the power to connect friends, join communities together and make us all feel happier and comfortable about who we are and how we express ourselves.

Fashion really does have the power to improve your lifestyle and finding someone or a place you can look to for advice and tips is now easier than ever. Searching online for that one person you can relate to and want to learn from is an exciting part of learning about your identity.

1. When Parker Pen marketed a ballpoint pen in Mexico, its ads were supposed to have read, “It won’t leak in your pocket and embarrass you.” Instead, the company thought that the word “embarazar” (to impregnate) meant to embarrass, so the ad read: “It won’t leak in your pocket and make you pregnant

2. In Spain, when Coors Brewing Company put its slogan, “Turn it loose” into Spanish; it was read as “Suffer from diarrhea”.

3. When Braniff International Airways translated a slogan touting its upholstery, “Fly in leather”, it came out in Spanish as “Fly naked”.

4. When Pepsi started marketing its products in China a few years back, they translated their slogan, “Pepsi Brings You Back to Life” pretty literally. The slogan in Chinese really meant, “Pepsi Brings Your Ancestors Back from the Grave.”

5. Chicken magnate Frank Perdue’s line, “It takes a tough man to make a tender chicken,” sounds much more interesting in Spanish: “It takes a sexually stimulated man to make a chicken affectionate.”

6. Scandinavian vacuum manufacturer Electrolux used the following in an American campaign: “Nothing sucks like an Electrolux”.

7. A hair products company, Clairol, introduced the “Mist Stick”, a curling iron, into Germany only to find out that mist is slang for manure. Not too many people had use for the manure stick.

8. The American slogan for Salem cigarettes, “Salem-Feeling Free”, was translated into the Japanese market as “When smoking Salem, you will feel so refreshed that your mind seems to be free and empty.”

9. PepsiCola lost it dominant market share to Coke in South East Asia when Pepsi changed the color of its vending machines and coolers from deep “Regal” blue to light “Ice” blue as Light blue is associated with death and mourning in SE Asia.

10. We can’t forget Chevrolet’s attempt to launch the Nova — Spanish translation, “Doesn’t Go” — in Mexico (turns out this one appears to be an urban legend and cannot be verified). Many sources on the internet allege this is untrue.

Advertising, as we know it, probably started to prosper in 1904 when John E. Kennedy gave the world that definition: Advertising is Salesmanship-in-Print. A definition that has not been bettered since and many have tried.

But modern day advertising started a few years earlier than Kennedy when Richard Sears produced the very first mail order catalog (around 1892). This catalog contained hundreds of pages of articles for sale and each with their own sales copy. And Sears Roebuck is still going strong today, in marketing and sales.

Around this time, advertising agencies sprang up everywhere. And the people they employed and trained, left us with such treasures that all top marketers today display in their resource libraries and use to their advantage.

Shortly after Kennedy arrived on the scene, Claude Hopkins came along. He left us with a legacy we should all thank him for. He pioneered market testing, sampling, vouchers, and a whole lot more.

At the turn of the last century there were many others: Walter Dill Scott, Maxwell Sackheim, Haldeman Julius, John Caples, to name just four.

Then around the middle of the century such geniuses as Elmer Wheeler, Robert Collier and other contemporaries appeared.

Post war, advertising greats David Ogilvy, Joe Karbo, and Gary Halbert also made their mark.

And living legends Jay Abraham, John Carlton, Dan Kennedy, and Ted Nicholas, have all made many millions both for themselves and their clients.

Towards the end of the last century, the greatest marketing tool of all time was unleashed on the world – the Internet. Early pioneer of the Internet, Ken McCarthy, is still around and his “System” seminars are an absolute must attend.

The Internet has opened a whole new world for advertising and marketing. And a new breed of entrepreneur has been born. Guys like the late, great Corey Rudl, Marlon Sanders, Robert Imbriale, Yanik Silver, Jim Edwards and many others have shown what can be done and in such a short space of time.

But one thing all these “gurus” have in common is that they have studied the markets. They have studied the psychology of what makes people buy. They have learned these principles from the great masters of the past the John Kennedy’s, the Claude Hopkins, the Walter Dill Scott’s, the Elmer Wheeler’s.

And that’s what my articles are all about.

You will be taken from the very beginnings of advertising and get an insight into the writings, the ideas and the philosophies of most of the greatest marketers that ever lived.

For sure, you will recognise much of the material that is mentioned as we take the “tour” but it’s doubtful that you will have come across all of it.

All top marketers recommend that you continually add to your education and you will not do better than picking up any (or all) of the material that you will be exposed to on your “tour.”

Each manuscript mentioned in this “tour” is a desirable addition for your resource library.

Pick them up, maybe one at a time. And you will profit from them just like all the great masters have done past and present.

This article is a brief history of events leading up to the appearance of John E. Kennedy in 1904.

But it also highlights a few milestones in advertising.

1704 The first newspaper ad appeared. It was in a Boston Newsletter and sought a buyer for an estate in Oyster Bay, Long Island.

1729 Benjamin Franklin starts to publish the Pennsylvania Gazette in Philadelphia which included ads.

1742 America’s first magazine ads published by Benjamin Franklin in General Magazine.

1784 America’s first successful daily newspaper, the Pennsylvania Packet and Daily Advertiser, starts in Philadelphia.

1833 Benjamin Day publishes the first successful “penny” newspaper, The Sun. Circulation reached 30,000 by 1837 which made it the largest in the world.

1843 Volney Palow opens the first ad agency in Philadelphia.

1868 Francis Wayland Ayer opens N. W. Ayer and Sons in Philadelphia with just $250.

His first clients include Montgomery Ward, John Wannamaker Dept. Stores, Singer Sewing machines, and Pond’s beauty cream.

1873 The first convention for ad agencies held in New York.

1877 J.W. Thompson buys Culter and Smith from William J. Carlton and pays $500 for the business and $800 for the office furniture.

1880 Department Store founder John Wanamaker becomes first retailer to employ a full-time advertising copywriter John E. Powers.

Wannamaker makes famous statement: half my advertising is waste, I just don’t know which half.

1881 Daniel M. Lord and Ambrose L. Thomas form Lord and Thomas in Chicago.

1881 Procter and Gamble advertise Ivory Soap with an enormous budget of $11,000.

1886 N.W. Ayer promotes advertising with the slogan: Keeping everlastingly at it brings success.

1886 Richard Warren Sears became the world’s first direct marketer.

1891 George Batten and Co. opens.

1892 NW Ayer hires first full-time copywriter.

1892 Sears Roebuck formed.

1893 Printer’s Ink founded by George P. Rowell. A magazine that serves as the little schoolmaster in the art of advertising.

1898 N.W Ayer helps National Biscuit Co. launch the first pre-packaged biscuit Uneeda.

1899 Campbell Soup makes its first advertising.

1899 JWT becomes the first agency to open an office in London. 1900 N .W. Ayer establishes a business-getting department to plan ad campaigns.

1904 John E. Kennedy bursts onto the scene to change the face of advertising forever.

My next article will continue with the evolution of advertising as we know it.

Mail order guru Ted Nicholas said that the old marketers were the best and that they, and the works they produced, should be studied – he did!

 

Imagine yourself right now walking lazily across a sandy beach, feeling the sand in between your toes as you gaze out at the sparkling water. Your ears are tuned into the delightful songs of the native birds, and the waves lapping gently against the nearby shore. Imagine the numerous activities that you could spend the day enjoying on this magnificent island. Now imagine owning the island you have pictured in your mind, it is possible. There are many islands for sale in Vanuatu, where a future full of fun and beauty can be yours. You call the shots, you make the rules.

The lifestyle potential is endless – you can build a house on your island, water ski, toboggan or swim – whatever takes your fancy! Take snorkelling for example, purchasing one of the Vanuatu islands currently for sale would make this popular tourist activity your normal pastime on your very own island! Or, if you enjoy an adrenaline rush, then imagine jet skiing and racing across the vast expanse of the Pacific Ocean while feeling the wind blowing in your face. Activity possibilities abound on a Vanuatu island… playing volleyball on the beach, jumping and diving onto the soft sand with family and friends. Purchasing one of the many Vanuatu islands for sale truly allows a lifestyle unlike any other.

Many celebrities have already taken advantage of the opportunity of securing an island for sale in the Pacific including Vanuatu. People like David Beckham, Brad Pitt, and Miley Cyrus to name a few. Why not experience the lifestyle of the rich and famous, with the luxury and comfort of your own island?

In terms of prices you can expect to pay for a small tropical island, you can be looking at anywhere from $500,000 to well over $1,000,000. It is common to find real estate opportunities around Puramamasa Island, Aore Island, Oyster and Malvanua Island.

Amongst the natural beauty and entertainment possibilities, spending time on an island is also the perfect way to chill out and relax, and get that tanned body you have always wanted. Choosing one of the Vanuatuan islands currently for sale gives you a front row seat to view the wonders of nature every day. When you have finished relaxing, you may perhaps want to sail or fly to one of the nearby villages and mix in with the locals, do some shopping, or treat your kids to some finely crafted knick knacks, or yummy native fruits like mango and coconut. Walking through village life in the tropics really is an experience to savor as the people are very friendly, and everywhere you look you’ll see smiling faces!

Whether you are looking for small or large island, one that is secluded and remote or close to civilisation, there is sure to be a Vanuatu island for sale which will enable you to fulfill your dream lifestyle. Explore the options carefully, and then soak up the sun in your very own piece of paradise.

One of the main purposes of travel is to gain experiences that allow us to grow and develop as individuals and it is important that people travel the way that bests suits them at a particular time. For example, I like to go on adventure holidays and this invariably includes a small group and expert guide, and I frequently participate in writing retreats around the world with like-minded people. However for me, the real joy of travelling has always been to take off on my own and just ‘see’ what comes along the way. Of course this can sometimes be fraught with frustrations, difficulties and even dangers.

Advantages of travelling alone

  • Freedom
    Most people who travel alone generally cite freedom as the great motivating factor: freedom to please themselves, go where and when they want, change their plans on a whim when they hear about something that is a ‘must’ to see, and to accept spontaneous invitations by locals.
  • No compromises
    This is associated with the previous point. Even if travelling with one other person, be it friend, colleague, lover or spouse, there will always be some compromises required. Not everyone has the same interests or the same energy levels, some people need to be emotionally supported all the time, others are apathetic, some have different attitudes to time. With solo travel, there is no peer pressure over finances, the unspoken need to divide up restaurant bills equally, or guilt trips when you want to go off on your own for a while.
  • Meeting people
    Travelling solo does not mean that you will always be alone. In fact, it allows you to meet more people because other tourists and locals find an individual traveller more approachable than those in a tightly-knit group. Also, people in groups have very little need to reach out to others for communication. I have met more people, had more interesting conversations and invitations and made more long-term friends while eating alone in foreign restaurants or sitting alone at bars. But then I am gregarious. Travelling alone allows you to choose the people you wish to spend time with rather than having to face the day-after-day annoyances of the inevitable clowns and whingers found in any large group.
  • Discoveries
    There is a real sense of discovery involved in travelling on your own, and that includes self-discovery. You don’t have to rely on an often ill-informed guide to lead you around on a leash, and there’s the surprise and thrill when you find something you weren’t expecting, like the time I became lost and ended up in a small Bavarian village with a monastery that contained a library with tens of thousands of Medieval manuscripts. Travelling alone allows you to discover more about yourself as you overcome simple challenges such as missing a bus or boat and realizing there is no other for a day or a week. Then there is the sense of achievement when solving much more challenging problems like finding yourself lost in a strange town at midnight or running out of money on a holiday weekend with no ATM in sight and the banks closed.

Disadvantages of travelling alone

  • The single supplement
    For those who like to stay in decent hotels, there is the unfair single supplement that can add thousands to the cost of your trip.
  • Lack of help
    There is no one to watch your luggage while you go to the restrooms at airports or train stations, no one to help with persistent touts, no one to be there for you if you get sick or if you are being stalked or harassed by a determined male in the street.
  • Photos
    There are times when I would like to have had more taken of myself in certain places, but there again, there are always people willing to snap one or two for you.

I know there will be times in the future when I will travel as part of a group out of choice because I want to visit areas where it is just not possible or sensible for a woman alone, or because I wish to be with family or like-minded people. However, due to my particular personality traits, my preference is to travel alone. I guess it really doesn’t matter how people travel, but that they travel.

 

You don’t have to be a real estate expert to have heard of release agreements. A release is one of the most common types of contracts in the world of law. They are used to allow a company to use someone’s image for commercial use. However, a real estate release agreement isn’t quite the same thing. In most cases, releases are used by prospective buyers to release the seller from the mortgage or liens they have on a property so that the property is debt free. The form is extremely short and is often only one page when presented. Let’s take a look at a typical contract requiring a seller to obtain release of mortgage on a property.

The first part of the contract clearly outlines the date that this agreement is being signed, the names of both parties involved in the transfer of the property as well as any spouses of the members involved in the agreement. The second part of the agreement outlines the terms and conditions that the property in question is under. It goes over how much debt the property has attached to it and whether the property has a mortgage debt or a lien debt associated with it. It also outlines the purchase price of the property and how that purchase price can now be used to pay off any and all debt associated with the property. This type of form is used mostly to ensure that the seller will eliminate all debt from a piece of property when the sale is complete as agreed upon in the original sale agreement. Some people consider this form to be a bit redundant, but you can never be too careful when it comes to legal wrangling and property.

The final part of the agreement only requires the signer to include their names, the amount of the total debt still present on the property and finally, the amount that is being paid off. Much of the contract will simply be pre-typed text, often a template, that outlines the seller’s responsibilities once the sale is finalized.

If the buyer and seller of the property agree beforehand, a real estate release agreement isn’t necessary. It could be part of the original sale agreement that the buyer is responsible for paying off any existing debt on the property and not the responsibility of the seller. Since every legal agreement is different and many of them have their own unique provisions, some real estate release agreements can vary considerably from the one outlined here.

In conclusion, the real estate release agreement is a safeguard instituted by the buyer to ensure that a piece of property that has debt associated with it is paid off in full with the money gained during the sale by the seller so that when the final transfer of the property is finalized, it is debt free. It is vital that this agreement be included if you are buying property that has debt attached to it.

 

Financial accounting’s focus is on the financial reports distributed to people outside of the company. The major component of financial reporting is the financial statements: income statement, balance sheet, statement of cash flows, and the statement of stockholders’ equity. The income statement indicates a company’s profitability during a specified time period such as one year, three months or one month.

Under accrual accounting the income statement reports the amount of revenues earned and the expenses that were incurred to earn the revenues. Expenses also include costs that expired during the period of the income statement. If a corporation’s stock is publicly traded, the income statement will also report the earnings per share of common stock. The balance sheet reports a corporation’s assets, liabilities, and stockholders’ equity as of a specific instant, such as midnight of December 31. Most balance sheets will group all of the current assets and all of the current liabilities. This allows readers to easily see the corporation’s working capital and current ratio. The statement of cash flows organizes the explanations of the change in cash and cash equivalents into three sections: operating activities, investment activities, and financing activities. The statement of stockholders equity provides a summary of the changes occurring to stockholders’ equity during the accounting period. The changes include net income, dividends declared, purchase of treasury stock, and other comprehensive income.

In order for the readers of these financial statements to make comparisons with other companies, it is necessary that the financial statements follow some common rules. The rules are referred to as generally accepted accounting principles or GAAP (pronounced gap) and consist of several components. One component of GAAP is the basic or fundamental accounting principles and concepts such as cost, matching, going concern, economic entity, materiality, conservatism, consistency, reliability, and others.

Another part of GAAP includes the detailed rules established by the Financial Accounting Standards Board or FASB (pronounced fas Bee). These pronouncements are entitled statements of financial accounting standards. FASB interpretations are also part of GAAP. The accounting rules established by the predecessors of the FASB remain as GAAP unless they have been superceded by the FASB.

Lastly, GAAP includes industry practices. For example, the balance sheet of a public utility will list the plant assets ahead of its current assets. Unique reporting practices often occur in industries that are regulated by government agencies.

The financial accounting and financial reporting of publicly traded corporations also include the annual report to the Securities and Exchange Commission (Form 10-K), the annual report to stockholders, and various press releases on financial matters.
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Small business owners tend to confuse marketing and advertising as the same thing. Advertising is a very important component of marketing but not the same. Marketing is the process of creating customer interest in products and services. Marketing generates the strategy that underlies sales techniques, business communication and business development. Marketing is the whole package and advertising is a component.

Advertising is an important element of the marketing strategy and probably the most expensive. Advertising is about sending messages about a company, its products and services. Advertising also includes putting together a series of methods to target viewers and interest them in becoming customers. Advertising includes placing ads, deciding what media to use, the frequency and the time the ad will run. Different types of media are used to distribute the ads. TV, direct mail, newspaper, Internet, emails, radio, magazines, text messages, flyers, billboards, etc. are among the different media used to distribute ads. Different media for different businesses, not all media is for everyone.

Advertising is simply a part of the marketing mix. The other parts include product research, product design, media planning, public relations, product pricing, customer satisfaction, customer support, and the list goes on and on. All these elements work independently but they all work towards achieving the goals and objectives set by the company, sell products or services and build market reputation. Advertising alone will not produce results and copying what others are doing will certainly fail. What works for some does not necessarily mean that it will work for others.

Advertising is not effective if proper research was not followed. Research is the understanding of needs and expectations of the clients. Designing of the product comes next and can be time consuming. Followed by advertising and sales. Marketing puts everything together as it creates strategies to succeed.

Advertising can become very expensive and worthless if not done properly and if important steps are not followed. Branding is important, but a logo does not guarantee sales, a logo represents the values and the reputation of a company and it takes time to build and to be recognized. Small business owners have to first invest time and money in knowing their clients, finding out their expectations and educating them. After getting to know their clients and building aggressively a database then they should engage in advertising and promoting their products and services. A complete marketing campaign will in this way be successful and generate sales.